Andaira has developed the new
Addictions Plan of the Loeches Town Council for children and young people.

Drug use is one of the risks that young people face in everyday life. Our aim is to approach this problem from a preventive approach based on education and personal development.

To do this, we have designed a communication campaign adapted to the concerns, demands and behavioural habits of the municipality's young people, accompanied by a educational intervention which helps to reinforce a personal construction of each of them free from the need for any substance use.

The campaign is based on different theories of needs and satisfiers, and the cost of the response:
Of all the needs that are hidden with drug use (as a false satisfier) and of all that is given up, when one decides to use.